Centre for Northern Peoples to Grune Woche

Thanks to Troms County Municipality, the Centre for Northern Peoples has been given the opportunity to send a representative to Berlin. Isak Kvitfjell has been honoured to represent the centre and Northern Norway at the prestigious international trade fair, Grüne Woche, in Berlin.

For Isak, who now resides in Skibotn, this is a chance to showcase the uniqueness of Northern Norway from a Sámi perspective.

Passion for Authenticity

Isak has always had a deep passion for sharing the stories and traditions of Northern Norway and Sámi culture. As a cultural communicator, he has used his background to create immersive experiences centred around Sámi history and its presence in both Northern Norway and the country as a whole.

“Tourism is about more than just showcasing stunning landscapes. It’s about sharing the culture, language, and stories that make a place unique,” says Isak.

Representing Northern Norway

Grüne Woche is one of the world’s largest fairs for food, agriculture, and experience-based tourism, attracting thousands of visitors from across the globe each year. Norway has long maintained a strong presence at the fair, and this year, Isak will be one of the key representatives. He will highlight the spectacular tourism opportunities in Northern Norway and demonstrate how Sámi culture plays an essential role in shaping the region’s identity.

Among the activities he has planned are presentations on storytelling around the fireplace and demonstrations of traditional Sámi handicrafts. He will also showcase Northern Norway’s extraordinary natural phenomena, such as the Northern Lights and the Midnight Sun, as major attractions for international visitors.

A Global Audience

For Isak, participating in Grüne Woche is not only a personal milestone but also a unique opportunity to raise awareness of Northern Norway as a travel destination. With many of the world’s leading figures in tourism present, the fair serves as a hub for exchanging ideas and inspiration.

“I look forward to meeting people from different cultures and sharing the uniqueness of Northern Norway and Sámi culture. I hope to inspire more people to experience it for themselves,” says Isak.

A Tribute to Northern Norway

The journey to Berlin is also a tribute to those dedicated to preserving and promoting Sámi culture and traditions in Northern Norway. Isak highlights the collaboration with local Sámi tourism operators as a crucial part of cultural preservation efforts.

“Without our rich cultural heritage and strong communities in Northern Norway, this would not be possible. This is an opportunity to show the world what we can achieve when we take care of our history and nature,” he concludes.